SEO Agencies
Problem: Agencies need to evaluate websites, manage client placement requirements, and keep a clear record of what was ordered.
- AuthorityCat workflow: Use Projects for client context, Marketplace for discovery, and Orders for requirements and delivery history.
- Relevant features: Projects, Marketplace filters, Order record, Wallet transactions
In-house SEO teams
Problem: Internal teams need consistent evaluation criteria and a clean way to track approved placement work.
- AuthorityCat workflow: Build shortlists from relevant marketplace filters, compare metrics, and keep order records tied to campaigns.
- Relevant features: Metric guide, Project notes, Buyer workflow, Delivery tracking
Publishers
Problem: Publishers need a structured way to submit inventory, prove authorization, handle orders, and review earnings.
- AuthorityCat workflow: Add websites, complete verification, wait for approval, then manage eligible buyer orders in the publisher dashboard.
- Relevant features: Website submission, Verification, Admin approval, Earnings and payouts
Link building teams
Problem: Teams need to compare listing quality quickly without losing details across briefs, chats, and spreadsheets.
- AuthorityCat workflow: Use category, country, language, price, and metric filters, then keep anchor and target details inside the order.
- Relevant features: Marketplace search, Saved context, Order requirements, Status history
Content marketing teams
Problem: Content teams need publisher fit, clear editorial expectations, and a visible placement delivery path.
- AuthorityCat workflow: Review placement type, publisher restrictions, turnaround, and buyer instructions before moving work into orders.
- Relevant features: Placement type, Turnaround, Publisher rules, Delivery URL record
Multi-client agencies
Problem: Agencies working across many clients need separation between campaign context, order status, wallet activity, and reporting.
- AuthorityCat workflow: Create project context per client or campaign, buy from the marketplace, and review orders and wallet records together.
- Relevant features: Projects, Orders, Wallet, Team workspace