DR
Domain Rating is commonly used as an Ahrefs authority signal. It can help compare backlink strength between domains, but it does not guarantee ranking movement.
Resources
SEO metric guide for marketplace decisions
AuthorityCat surfaces SEO signals so buyers can compare publisher websites. These metrics are evaluation inputs, not guarantees of search rankings, traffic, indexing, or revenue.
DRDATrafficKeywordsReferring domains
MarketplaceVerified publisher inventory
ProjectsTarget pages, anchors, and order context
OrdersPlacement status, delivery record, and wallet history
Metric Basics
Read metrics as a set
The best marketplace evaluation combines topical relevance, language, country, traffic quality, price, placement type, publisher rules, and third-party SEO signals.
DA
Domain Authority is commonly associated with Moz. It is another comparative authority score and should be read beside traffic, relevance, and listing quality.
Organic Traffic
Organic traffic estimates help buyers understand whether a website appears to receive search visibility. Treat estimates as directional because sources and crawl timing can vary.
Keywords
Keyword counts show the breadth of visible search queries. A smaller set of relevant keywords can be more useful than a large unrelated footprint.
Referring Domains
Referring domains indicate how many unique websites link to a domain. Buyers should look for healthy, relevant link profiles instead of one isolated number.
Country / Traffic %
Country and traffic share help compare geographic fit. A US buyer may value US traffic more than global volume that does not match the campaign.
Sources
Ahrefs and Moz metrics
AuthorityCat can display metrics from configured third-party sources such as Ahrefs and Moz where available. Data can be delayed, estimated, unavailable, or changed by the provider.
Ahrefs metrics
Ahrefs-related fields can include DR, organic traffic, keywords, referring domains, backlinks, and source status depending on the configured integration and listing data.
Moz metrics
Moz-related fields can include DA, page authority, spam score, and update status where the platform has a successful metrics response.
Buyer Evaluation
How buyers should use metrics
Do not buy from one score alone. Start with relevance and editorial fit, then compare authority and traffic signals against price and placement type.
Start with relevance
Metrics cannot fix an unrelated placement.
- Category and niche match the target page
- Language and country match the audience
- Publisher restrictions fit the campaign
Check balance
Balanced signals are usually easier to defend than one inflated number.
- Authority and traffic are both reasonable
- Keywords are visible and relevant
- Referring domains do not look unusually thin
Compare price to scope
Use marketplace context before deciding whether a listing is a good fit.
- Guest post, homepage link, and innerpage link prices differ
- Turnaround and content responsibility matter
- Sensitive niche rules can affect availability or price
Examples
Simple ways to read a listing
These examples show how buyers can combine marketplace fields without treating any metric as a promise.
Example: relevant medium-authority site
A DR 42, DA 35 website with steady organic traffic in the target country may be a better campaign fit than a higher-score website in the wrong niche or language.
Example: high authority, weak fit
A DR 70 listing can still be a poor choice if keywords, country traffic, editorial rules, or placement type do not match the buyer's target page.
Need the product workflow too?
The documentation explains where these metrics appear in Marketplace, Projects, Orders, and publisher submissions.